Matt Healy x The Foundry | Have a #ChristmasToSwearBy

It's been a pleasure working with Matthew Healy and the brilliant team at The Foundry since they opened earlier this year. You'll see many photos in the food section of my website that were taken at Matt's gaff.

We finished the year in style with this Christmas ad, in which I wanted to really bring out some of the restaurant's personality and character, rather than creating a necessarily fast-paced film with complex transitions and camera work.

I also used two separate pieces of music. Matt and his restaurant are proud opposers of pretentious, stuffy dining experiences, so I wanted to portray this in some way, and music ended up being the means to do so. Safe to say, finding two tracks in the same key took some searching...

Leeds | 2018